E.A. 1/1 S.V.

E.A. 1/1 S.V. collections are designed by Silvio Vujičić in his E.A. 1/1 S.V. studio in Zagreb, and they are manufactured in Croatia. Most of the collection fabrics have been designed and produced in-house in quantities required for a collection production. The process of design of both menswear and womenswear is based on the principle theme-idea-textile-silhouette, meaning the collection concept is the foundation, determining the silhouettes in each line.

The brand’s early years were characterized by its use of technical fabrics and those not initially intended to be used in a garment production industry, like fused felts, non-woven insulation fabrics, interlinings and paper. The radical change of materials with specific – and, for the fashion industry, uncommon – techniques of dyeing has made the brand locally unique. Due to the fabrics’ newly-gained nature, it has contributed to the research of a more abstract silhouette.

The Fall-Winter 2011/2012 collection presented a new direction for the brand. E.A. 1/1 S.V. introduced different silhouette shapes achieved mostly by the draping of newly-developed fabrics. Their transformation through various shibori techniques and modernized recipes of Croatian folk culture resulted in permanently pleated linens and cottons that can be machine-washed at high temperatures with no danger of smoothing out. Heavy application of screen-printing techniques using printing bases and dyes made both industrially and in-house, which redesigned the entire textile, became more intensively used in collections. Menswear silhouettes became less experimental in time and almost utilitarian, but densely implemented with data on the surface of the clothing, usually in a printed form (such as multiple layers of different screen-printed images on top of each other). Womenswear kept unique and more experimental pieces in every collection. The brand also started production of garments dyed with organic dyes, produced in-house, of plant or animal origin, as well as garments with intricate details produced by hand (applications, embroidery, silicone coating, hand knit). 

All of these processes and techniques have become the brand’s core style and are still in use today. Much of the E.A. 1/1 S.V. approach still comes from the initial intention to create controversial garments and concepts: an item of clothing that is designed to question itself as well as the social and cultural surroundings. Other themes that occupy the brand vary from those of more historical and cultural significance, like traditional heritage and symbolism, to erotic and floral imagery, voids, digital viruses and techno culture.

Since 2016 more casual, youth-oriented collections have been introduced by the brand (USKOK T-shirt, Silicone S1 Series, Dot Cap), as well as garments from the brand’s frequent pop-up projects, which question local and European political decisions, corruption and social injustice. These products are put on the market as a quick response to the problem; thus they end up being consumed around the time the topic is still current.

Developing one of the possible futures of fashion design, and going beyond individual durability, creativity and intelligence, in 2020 the brand developed Soll, a designer with artificial intelligence. Soll started its sub-label, E.A. 1/1 A.I., as a unisex collection of garments and accessories.

The brand is known for an unconventional approach to presenting seasonal collections outside fashion weeks or similar events, in private apartments, under bridges, and in adapted back gardens.